Graeme McDowell will be returning to the scene of his Ryder Cup triumph next month not only to defend the Wales Open title, but also to help launch a new series of PowerPlay golf events.
And there with the US Open champion at Celtic Manor on May 30 will be US Women's Open champion Paula Creamer, former Open champions John Daly and Gary Player, last year's World Match Play finalists Ian Poulter and Paul Casey and 1991 Masters champion Ian Woosnam.
PowerPlay golf is where two flags are on every green and there are extra points to be won for taking on the harder one.
Also among those taking part in the first of the televised series, to be sponsored along with the Wales Open later the same week by Saab, will be Sweden's former Solheim Cup player and captain Helen Alfredsson and Thai golfer Thongchai Jaidee.
Organisers are hoping that the new format can do for golf what Twenty20 has done for cricket.
The winner of the nine-hole tournament will receive £100,000 from a £350,000 prize fund and PowerPlay Golf will also donate a further 20% of each player's prize money to the charity of their choice.
The other events in the series are set for Asia on November 7 and America on November 25.
Player, now 75, said: "PowerPlay Golf is an exciting new competitive format. Now you can experience true risk versus reward on every hole and find out if you have the mind to manage the course correctly and take the right risks at the right time."
McDowell added: "Creating a three hour risk-and-reward shoot-out live for TV is a great idea and I am sure we will all be going full-on to win."